Side hustles have become increasingly popular in recent years and with how more people than ever being conscious of having a range of income streams for a safety net, it will only continue to increase in popularity. The great thing about side hustles is that they come in many forms, from person-to-person businesses or online home businesses which makes it easier for people from all walks of life to start their little passion project and turn it into a fully-fledged businesses.
Many people unfortunately just expect to create a business and then the clients will come to you, but this couldn’t be more wrong. In order to expand and reach your potential customers, you need a solid marketing strategy in place. Some businesses may get some business from word of mouth, but this won’t last for long and it can’t reach the population from word of mouth. In this article, we will go through how to market your side hustle.
Create a website
If you don’t have a website already, then this is the first place to start. Every business needs a website if you hope to reach its target audience. You will not make enough money from just the people in your local location. Think of your website as your online storefront so it needs to be easily understandable. It also needs to look great, be easily navigable and work well for the user.
There are many content management systems out there that make creating a website super easy. This includes WordPress, Shopify, Wix and Squarespace. If you struggle with this, then you can hire a professional to help. This is relatively inexpensive if you do it yourself, but if hiring a professional, prepare to spend considerably more.
Use social media
Social media will be your best friend when it comes to marketing yourself no matter your niche. At first it is best to post on your personal profiles as this will allow you to reach your friends and family that may want your product or service. Once you have got the most out of this and are starting to build a loyal customer base, it is then best to create a business profile which you can then cross-reference with your personal profile t build more awareness.
Ask your friends and family to follow your business account and get them to share it with their friends. Post regular relevant content in a range of forms to keep your audiences engaged.
Digital advertising can come in a range of forms. The first is Google Ads, this is where you can bid on certain search terms which in turn help you to get at the top of search engine results pages from Google. For example, if you were a mens streetwear brand, you may want to use a terms such as premium hoodies, of graphic tees. If you were a digital marketer, then you may want to bid on terms such as link building services. Social media is the second option, this can help you to reach audiences that you may not be able to reach with other platforms. For example, if you were a streetwear brand, you can choose audiences that follow a different brand that you position yourself as a competitor.