Local SEO is a marketing method that would be much better for smaller businesses. One of the reasons why it would be good is because it is less competitive and easier to rank for specific terms. Another reason is that you are reaching more qualified people. You are targeting an area that is looking for your product/ service.
Local SEO is just another type of SEO and can be great for businesses struggling to attract customers. The question is, does it benefit your business and how can you improve your local SEO rankings?
How Does Local SEO Work?
Local SEO is there to improve a local business’s visibility on the search engine results page. It might not be good for businesses that sell products. It is more aimed at those companies who offer services. If you wish to offer your service to the area you work in, you need to familiarise yourself with local SEO.
There are a few things you need to do for you to improve your SEO visibility. One of those is to create and optimise your GMB profiles. The next step you need to take is to optimise the pages on your website for local keywords. An example would be Window blinds in London. Not only are you mentioning the product/service you are offering, but you are also mentioning the keyword.
Local SEO isn’t just optimising your website and GMB profiles for specific keywords and areas. There are many other things you need to consider with local SEO as well. One of those is the citation links. Citations links, also known as directories, are great to build authority to your website and attract more relevant traffic.
Once you have completed all of these things above and done them correctly, your organic results improve, including your business ranking higher on the local map pack.
Local Map Pack
The local map pack will appear at the top of the search engine results page, especially if you are searching for a local term. For example, “restaurants in central London” will bring up businesses that are only located in this area.
If you are ranking in the top three for this map pack, you will see a lot of traffic visiting your website. However, you will need a Google Business profile to appear on this map pack. If you do not have a Google Business Profile, you won’t rank on this map pack.
Google Local Finder
The local finder is just an extension of the map pack that we recently mentioned. If you are ranking in the top three of this map pack, you don’t need to worry about the local finder, as you will be near the top of this list anyway.
Organic Search Results
Organic search results are what you see below the map pack, PPC results and the frequently asked questions. It is essential for your company and can be highly beneficial if completed correctly. All you need to do is optimise your website for local keyword terms. Moreover, you need to ensure you optimise each page with different keywords to attract more traffic to your website.
The Benefits Of Local SEO
There are numerous benefits of local SEO, some of which were mentioned at the start of this article. It is there to increase the traffic to your website, including driving more conversions as it is more qualified.
Increasing traffic is essential to receive more enquiries/ conversions. Improving your organic visibility is only going to benefit your website which is why it is essential to increase your traffic.
Once you start to see an increase in traffic, you will soon see your conversions increase as well. With users having the ability to find all of the information they need on the SERPs, likely, they will only visit your website if they like what they see. With you targeting a service and a location, you are likely reaching a qualified target audience already.
Improve Your Reputation
It is all well and good to increase the number of conversions you receive but, it is also important customers are happy with the product/service they receive. It is where your Google Business Profile comes in.
A user can leave a review on your Google Business Profile and the more ratings you have, the more Google values you, especially if they are good reviews. You may think that if you have a perfect 5 out of 5-star rating, you will rank above other companies but it does not look natural. A user will want to see the occasional bad review to ensure your business is legitimate.
Marketing is an essential tool to attract more people to your website. Furthermore, it can be expensive if you spend it on the wrong channels. Local SEO is one of many marketing methods you should consider. Moreover, it is a long-term marketing strategy. You need to be patient with this strategy and then you will soon see the results.