Jeff Korhan

About The Author

Jeff Korhan is new media marketer, an award winning entrepreneur, and a top-ranked blogger. He applies over three decades of marketing experience to helping companies implement online strategies that maximize Web visibility, reputation, and referrals. He is a former Fortune 50 Sales and Marketing Manager, a faculty member of social entrepreneurship, and a Leadership Consultant for the National Speakers Association.

June 14, 2010

Inhabiting a Social Media Territory

By Jeff Korhan

Having a primary channel on the social Web where you focus your existence is often referred to as a social media hub. The idea of a hub is one that anyone can quickly grasp. It is valid from the standpoint of building an effective strategy, yet it is lacking when it comes to the human qualities of your social media networking and marketing.

May 11, 2010

Marketing Trends on the New Social Web

By Jeff Korhan

It is truly amazing how quickly the social Web is changing – and how that is changing the business of Web marketing.

Yet, if you take the time to learn the trends, you will be better equipped to maximize the results from your online marketing efforts.

April 19, 2010

How Many Social Media Tools Do You Need?

By Jeff Korhan

Tools

If you walk into Home Depot they will gladly sell you all the tools that you need. How many is that? That’s up to you to decide. It stand to reason that the more tools you have, the more you can get done. Right?

March 22, 2010

Using Foursquare to Maximize Engagement at Conventions

By Jeff Korhan

Move over Twitter, Foursquare is now the hot social media tool for maximizing engagement at conventions, meetings, and events.

I’ve attended more conventions, meetings, and events than I could ever recount. How about you? Why do we continue to attend these events? For the engagement with like-minded professionals, influencers, associates, and friends.

November 24, 2009

The New Playground – A Digital Conference Collaboration

By Jeff Korhan

This weekend I was very excited to wake up to a surprise in my inbox – my advance copy of Google Wave. I have to be honest, Google Wave doesn’t make much of a first impression. It is an uninspiring template that you have to learn to love. Here is my suggestion on how to do that.

Think of Google Wave for what it is – a playground.

Nov18 Schoolyard Lulu Vision

I have wonderful memories of the schoolyard playground where we played basketball, kickball, dodgeball, and many other activities that we either learned or invented together – because we had to. If we were going to have fun on that little piece of asphalt at our elementary school, we had to create our own experience. There is an interesting dynamic to playgrounds, just as there is to Google Wave. It is a user controlled experience that demands cooperative collaboration.