Why Local SEO is More Important Than Ever

There are many different reasons why a business would use SEO to leverage their business however, targeting national-related keywords can be highly competitive. This makes it extremely difficult for a business to rank for keywords amongst corporate companies that have been operating for many years. 

Local SEO is a way to avoid national keywords and compete on a more local scale which is much more achievable for small businesses. 

What Is Local SEO? 

Local SEO is targeting keywords that are location-based. For example, blind fitter in London would be a local SEO keyword. These keywords are much better because fewer businesses are competing for these keywords so therefore, they will be easier to rank for. This means your business can rank on the first page of Google where it will receive organic traffic and potentially conversions, depending on whether you are ranking for the correct keywords. 

What Are The Benefits Of Ranking For Local Keywords

There are multiple reasons why local SEO is good for a business, especially one that has a limited budget. Let’s take a look at those benefits to see why your company should direct your marketing budget towards local SEO. 

Cost-Effective

One of the main reasons why you should target locally related keywords is because it is cost-effective. Due to these keywords being less competitive, it means less budget needs to be put into time to get these keywords ranking. Targeting national keywords can take months to rank on the first page of Google however, localised keywords don’t take as long, especially if you have the right agency doing the work for you. An SEO agency in Yorkshire will be equipped with the right tools to ensure they achieve those rankings in a fast period. 

Less Competitive

As mentioned before, one of the core benefits of targeting localised keywords is that it is less competitive. If your business is located in a small town, city, or county in the UK, you will be one of the few businesses that operate in that area. The less competition there is, the more likely it is you will rank on the first page of Google.

Competition is the main reason why businesses struggle to rank on the first page of Google. That is why targeting these smaller keywords is essential for getting your business to rank well and start attracting the customers you need for your company. 

Qualified Leads

The final benefit of localised SEO is that you are targeting a highly qualified audience. Users are not only searching for your product/service but they are also searching for your area. Therefore, you are ticking two boxes already for the user meaning they will likely get in touch with your company. The more qualified your customers are, the more likely they are to convert with you. 

Summary

There is no doubt that SEO is one of the best marketing strategies for a business however it takes time to rank for keywords with high search volumes. That is why localised SEO is one of the better options for marketing.