Generally, an over-the-top (OTT) media service is any type of application that takes advantage of internet connection on any device and use it to offer services. Ts one of the most prevalent sources of online video content on the internet. An OTT does not need the service of satellite television, mobile service providers, broadcast, or cable platforms. The companies that usually distribute or control the content traditionally needed satellite or cable platforms to provide such services. OTT platforms need a proper provisioning management system to ensure that it handles the information of its clientele very well.
OTT’s Most Known Functionality
OTT has other functionalities but it is mostly associated with subscription-based video-on-demand (SvoD) which offers access to film and television content. The content can come from a series produced by other companies acquired by the streaming platform, as well as any original content produced by the platform.
OTT includes other television services that offer live streaming properties, which is similar to the real-time streaming provided by cable or satellite TV providers. The live streaming properties can be streamed over the internet instead of a private network that uses proprietary equipment just like set-top boxes. OTT services can be accessed through websites that are typically browsed on personal computers. It can also be accessed one a mobile device such as tablets and smartphones through apps. OTT services are also available on integrated Smart TV and digital media players that serve as a video game console.
OTT content is any other media content such as video and audio that can be delivered online. The delivery, control, and distribution of the service do not need the usage of a multiple-system operator (MSO). The internet provider might be aware of the contents related to the Internet Protocol (IP) packets. However, the internet provider is not responsible for the viewing capabilities, control, copyrights, or other distribution processes of the content. The OTT model is in contrast to the business model where the rental audio or video content is coming from an internet service provider (ISP), wherein the provider will be paid to provide video or television on-demand using the internet protocol television (IPTV). The OTT model is referring to content coming from a third-party with the ISP simply transporting the IP packets of the content.
Types of OTT Content
OTT has many types but the most well-known version is the online television. It remains the most popular type of OTT content. In layman’s terms, the content is received through the internet or cell phone network, compared to receiving the content from a terrestrial broadcast platform. The access is under the control of the video distributor. Examples of OTT television service providers are Netflix, Hulu, Amazon Video, and YouTube Red.
OTT Voice App
An OTT voice calling app utilizes a mobile device’s internet or data connection through the LTE network to offer a voice provider. It offers Voice Over Internet Protocol or VOIP through the internet. A third party would offer the voice service which is independent of the mobile service provider. The apps provide messaging services in the form of video and chat features. The service is accessible to people over the internet. Examples of an OTT Voice App are Skype, Viber, and WhatsApp.
OTT messaging is a service that is offered online that provides instant messaging features. Third parties utilize online chat as an alternative to the messaging service that a mobile network operator provides. It includes Viber and Skype as well. Although both apps offer VOIP, they also provide online chat services. Other OTT messaging-focused apps are Telegram and Kik.
Provisioning Management in the OTT Industry
Customers who want to watch their favorite shows, contact their family through video chat, or simply chat with their friends online, they need an OTT service provider that is reliable in helping them meet their demand for content. They also need their data and information protected. The OTT industry needs to automate their systems and workflows to ensure that its services are error-free. Moreover, they collect multiple data from their customers. They need to properly store that information to prepare for future use when a customer needs assistance.
A provisioning management platform from companies like ETI Software is helpful for OTT providers to monitor their users while ensuring that only their subscribers can gain entry into the platform. The management of the provisioning services can integrate across other screens without expensive conversions.