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Social Anticipation: Using the Intention Web for Experience Marketing

Dec 27 2010 | Ian McGonnigal

Jeremiah Owyang coined the term “Intention Web” to describe social media which captures and promotes users’ future plans. Where the asynchronous web is about the…
http://engage365.org/2010/12/social-anticipation-using-the-intention-web-for-experience-marketing/

13 Ways Linkedin Supports Event Marketing

Jul 12 2010 | Ian McGonnigal

Linkedin is an amazing tool. Being “Linked In” means different things to different people. For some its an address book that gets updated when people…
http://engage365.org/2010/07/13-ways-linkedin-supports-event-marketing-2/

13 Ways LinkedIn Supports Event Marketing

Jun 7 2010 | Ian McGonnigal

Linkedin is an amazing tool. Being “Linked In” means different things to different people. For some its an address book that gets updated when people…
http://engage365.org/2010/06/13-ways-linkedin-supports-event-marketing/