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Engage365 Blog

November 20, 2009

Social Media for Events, ROI, & The Attendee Experience

In The Beginning

Now that many of us are getting to the point where we don’t tweet every waking moment (meaning we actually apply social media to a purpose), some people are asking, “What’s the return on my money/time/investment to be on social media outposts”?

That’s certainly a fair question. First, that depends if you talk about eating oatmeal or depositing your check in the bank on your blog, Twitter or Facebook wall.

Is getting an ROI the unattainable Holy Grail with social media for events? Some event planners are looking for social media alone to increase attendance.

November 14, 2009

26 Tips for Designing Great Webcasts & Webinars

by Samuel Smith

It seems like webcasts at conferences are popping up all over the place. I believe that webcasts are going to become an important virtual component of face 2 face meetings in the future.

Why? Webcasts open a “window” to your event and allow people who could not attend your event to join the experience. In some webcasts, the experience is only listening and watching event content. In others, participants can join a backchannel and discuss the content together. In all cases, they allow you to share the experience – with potential new members (if you are an association) or with members that have never attended your “World” education conference.

November 13, 2009

Forget Twentysomethings; Let Carol Brady Teach You Social Media

by Maggie McGary

I thought I’d gotten it out of my system–my weariness about constantly reading/hearing about how “young” people are the only ones who can inherently “get” social media because they’ve grown up with it….but like a pesky stomach bug that seems to go away only to return with a vengeance, I had to stumble on this post and now I’m back in rant mode. Most annoying quotes from this piece:

November 12, 2009

Why User-Generated Content is Good for Meetings & Events

by Samuel Smith

Imagine that you are a Prince fan. Not just any fan, but a big fan. Now, imagine that Prince is coming to your town for a once-in-a-lifetime concert. Of course, you really, really, really want to go but tickets sell out in 8 minutes. You didn’t get any.

Now, you are riding the bummer train to sadness city.

November 11, 2009

What Social Media Means for the Way We Work

by Maddie Grant

This is a repost from the SocialFishing blog. This post originally appeared on 11/9/09.

Here are the slides from a presentation we did last week with Jamie Notter at ASAE’s Social Media Workshop.

What Social Media Means for the Way We Work

Social media tools are not only changing the way we do specific association management work such as member communications or marketing, they are also changing at a deeper level how we work on a daily basis. Internally, if done right, social media is fundamentally changing specific behaviors, processes, and organizational structures by breaking down hierarchies and silos. Externally, we find ourselves on a steep learning curve as we figure out how to operate in a world that blurs our personal and professional personas and demands that staff at all levels be empowered to speak for the organization. This session will help you understand the challenges social media will present to traditional ways of doing things in associations and how to effect that kind of change from the inside out.