Don’t let your events stand alone as isolated pillars
Some of the really great discussion lately on the #assnchat Twitter Chat definitely merits reflection. Standard first stage use of social media for events are apps like Facebook, Twitter, and LinkedIn as a marketing mouthpiece to reach prospective audiences.
That is just scratching the surface of the potential. Event owners and organizational leaders are quickly realizing that social media provides value well beyond the megaphone.
Thanks to a variety of communication methods (including SM), periodic face2face events are just one element of overall community management. Rather than using one as a broadcast medium for the other, they can both be used in conjunction to enrich a community.
That may sound good, but leave you thinking, “how the heck do I do that?”. To some degree the answer depends on your audience (members) and your history with them. However, since “it depends” isn’t very helpful, I will attempt to provide ideas from which you can pick/choose a-la-carte for your situation. This post was inspired by @MichelleBruno’s blog post about additional revenue at events.
