This is a repost from the SocialFishing blog. This post originally appeared on 11/9/09.
Here are the slides from a presentation we did last week with Jamie Notter at ASAE’s Social Media Workshop.
What Social Media Means for the Way We Work
Social media tools are not only changing the way we do specific association management work such as member communications or marketing, they are also changing at a deeper level how we work on a daily basis. Internally, if done right, social media is fundamentally changing specific behaviors, processes, and organizational structures by breaking down hierarchies and silos. Externally, we find ourselves on a steep learning curve as we figure out how to operate in a world that blurs our personal and professional personas and demands that staff at all levels be empowered to speak for the organization. This session will help you understand the challenges social media will present to traditional ways of doing things in associations and how to effect that kind of change from the inside out.