Maddie Grant

About The Author

I am a classic Gen-X early adopter and also a big picture thinker; I like to always stay ahead of the curve. I was born in Bangkok but grew up in Washington DC and consider myself for all intents and purposes a true DC native. I have two kids and three black and white cats - my house is a total zoo, which is why I love being a digital nomad and work from anywhere. I change my hair a lot which is why my pic here may look nothing like others elsewhere.

July 12, 2010

Social Networking for Events and Tradeshows

By Maddie Grant

Lindy and I presented a three-part webinar series for Expo Magazine recently on Social Networking for Events. We were very privileged to have a fantabulous case study for each one:

For Part 1, “Designing Your Strategy“, Tara Dunion of the Consumer Electronics Association talked about their process for building up a social media presence for the CES using a whole host of outposts over the last few years;

February 26, 2010

Engage365 Water Cooler Chat

By Maddie Grant

Join us every Friday to discuss hot topics in social media in our one-hour moderated chat. Lurkers welcome!

When: Every FRIDAY at 1pm ET (10am PT)

Where: On Twitter at #engage365 or from the engage365 tweetchat page

July 30th Facilitator: Traci Browne

Topic: How to get attendees and exhibitors to register early

Chat Rules/Etiquette: Just be cool and considerate. Offer up good points, challenge others points of view and listen. And, it’s okay to just lurk.

Past Transcripts:

Here’s a clip from our most recent chat session…

@kimgeralds: Very cool RT @rayhansen: here is a quick and easy QR code generator http://qrcode.kaywa.com/ #engage365

July 23, 2010 – (moderator: Jeff Korhan) – QR Codes
July 9, 2010 – (moderator: Lindsey Rosenthal) – Blending communities
July 2, 2010 – no chat
June 25, 2010 (moderator: Samuel Smith – Different social media tools for conferences, social media meeting aggregators
June 16, 2010 (moderator: Jeff Korhan) – return on social media engagement
June 11, 2010 (moderator: Maddie Grant) – World Cup social media and Twitter failure
June 4, 2010 (moderator: @chrisuschan) – engaging attendees and your community after the event
May 28, 2010 (moderator: @tracibrowne) – ideas for using social media to promote events
May 21, 2010 (moderator: Jeff Hurt) – What is engagement? Levels of engagement… awesome chat!
May 14, 2010 (moderator: Jeff Korhan) – Facebook privacy, LinkedIn groups and speakers, Blerts and Paper.li
May 7, 2010 (moderator: @maddiegrant) – communicating with attendees, exhibitors, getting attendees into a community
April 30, 2010 (moderator: @asegar) – Facebook, quality of conversations.
April 23, 2010 (moderators: @ericlukazewski @eventsforgood) – generational learning, how we learn vs how we communicate, online registration and exhibitor kits, Face-to-face vs virtual, strategies vs the tools.
April 16, 2010 (moderator: Jeff Hurt) -IT & social media, exhibit mktg & SM, Wifi at Events, ideas to help attendees embrace/use social media
April 9, 2010 (moderator: Jeff Korhan) – social media hub, content, sharing guidelines, considerations, privacy, and protecting/spreading original content, collaboration tools, Buzz2010

Suggest a topic or become a moderator: Is there a topic you want to talk about, please let us know. Likewise, if you think you have what it takes to facilitate a chat, drop us a line. Moderating is a great way to demonstrate leadership and build your online presence.

Upcoming Chat Schedule

Contact Maddie Grant (Chat Organizer).

February 22, 2010

Six Lessons from #Untech10

By Maddie Grant

By now, you’ve all heard about how the UnTech10 unconference sprung out of the cancelled ASAE Technology Conference (and if not, here’s the scoop).

As one of the organizers of Untech10, I have, of course, been thinking a lot about not only how awesome it all was and how great it felt to be part of it, but also what this means as a case study for the use of social media. Here are a few initial thoughts about “lessons” that might have come out of it. See what you think, I’d love to hear your takeaways and ideas about this.

February 5, 2010

Water Cooler Chat 2/5

By Maddie Grant

Join us for our Water Cooler chats every FRIDAY at 1 pm CST/2 pm EST. That’s today!! We’ll be talking a lot about all the various interesting issues around using social media at events… but as usual, we’ll also talk about anything else that’s on your mind. So come armed with serious questions or just drop in to kill some time and hang out with your peeps on Friday afternoons. Can’t wait to chat with you!

Last week we talked about a whole bunch of stuff, including Apple’s big iPad announcement and some stuff we want to experiment with at ASAE’s #Tech10 conference. Check out the replay (under “completed events below) for the scoop on that!

February 1, 2010

Exhibitor Magazine Social Media Survey

By Maddie Grant

engage1

Just wanted to point everyone to this recent 2010 Social Media in Marketing survey by Exhibitor Magazine. (Thanks to Mike and Eric Hatch for the hat tip). This is the first survey I’ve seen personally (though I am sure there are others, if you know of good ones please post links in the comments!) that speaks to the event/tradeshow industry specifically.

Have a look and see what you think. Are you surprised by the results? Anything jump out as being a surprise? Any social media sites missing that you think have a decent impact on exhibit marketing?