October 26, 2010

My presentation with Ben Martin for ASAE’s Marketing and Membership Conference last Monday.

Description: This session is not about social media marketing, but rather about marketing your social media. How do you get people reading and commenting on your blog? How do you successfully launch or grow an online community? How do you build fans on Facebook, group members on LinkedIn, followers on Twitter?

Fairly self-explanatory, really

THANK YOU to everyone who offered tips to help us put this together!

Posted with the permission of Maddie Grant | Originally posted @ http://www.socialfish.org.

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July 12, 2010

Social Networking for Events and Tradeshows

By Maddie Grant

Lindy and I presented a three-part webinar series for Expo Magazine recently on Social Networking for Events. We were very privileged to have a fantabulous case study for each one:

For Part 1, “Designing Your Strategy“, Tara Dunion of the Consumer Electronics Association talked about their process for building up a social media presence for the CES using a whole host of outposts over the last few years;

February 22, 2010

Six Lessons from #Untech10

By Maddie Grant

By now, you’ve all heard about how the UnTech10 unconference sprung out of the cancelled ASAE Technology Conference (and if not, here’s the scoop).

As one of the organizers of Untech10, I have, of course, been thinking a lot about not only how awesome it all was and how great it felt to be part of it, but also what this means as a case study for the use of social media. Here are a few initial thoughts about “lessons” that might have come out of it. See what you think, I’d love to hear your takeaways and ideas about this.

February 5, 2010

Water Cooler Chat 2/5

By Maddie Grant

Join us for our Water Cooler chats every FRIDAY at 1 pm CST/2 pm EST. That’s today!! We’ll be talking a lot about all the various interesting issues around using social media at events… but as usual, we’ll also talk about anything else that’s on your mind. So come armed with serious questions or just drop in to kill some time and hang out with your peeps on Friday afternoons. Can’t wait to chat with you!

Last week we talked about a whole bunch of stuff, including Apple’s big iPad announcement and some stuff we want to experiment with at ASAE’s #Tech10 conference. Check out the replay (under “completed events below) for the scoop on that!

February 1, 2010

Exhibitor Magazine Social Media Survey

By Maddie Grant

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Just wanted to point everyone to this recent 2010 Social Media in Marketing survey by Exhibitor Magazine. (Thanks to Mike and Eric Hatch for the hat tip). This is the first survey I’ve seen personally (though I am sure there are others, if you know of good ones please post links in the comments!) that speaks to the event/tradeshow industry specifically.

Have a look and see what you think. Are you surprised by the results? Anything jump out as being a surprise? Any social media sites missing that you think have a decent impact on exhibit marketing?

January 29, 2010

Water Cooler Chat 1/29

By Maddie Grant

Join us for our Water Cooler chats every FRIDAY at 1 pm CST/2 pm EST. That’s today!! We’ll be talking a lot about all the various interesting issues around using social media at events… but as usual, we’ll also talk about anything else that’s on your mind. So come armed with serious questions or just drop in to kill some time and hang out with your peeps on Friday afternoons. Can’t wait to chat with you!

Last week we had a FANTASTIC conversation about listening – the implications of listening for membership (e.g. do we really listen to our member now?), how listening can be good for buy-in (though buy-in may be necessary to start listening!), and how listening matters for events. CHECK OUT THE REPLAY and also Jeff Hurt’s great post on the Art of Listening and Science of Responding.

January 25, 2010

Building an Event Blog – Round-up

By Maddie Grant

Lindy and I consider ourselves to be bloggers first and foremost; we live and breathe it. So we were very excited to be able to present a webinar here on Engage365 last week about Building an Event Blog. The recorded webinar is available through that link by “registering” for the webinar. Below are the slides.

January 22, 2010

Water Cooler Chat 1/22

By Maddie Grant

Join us for our Water Cooler chats every FRIDAY at 1 pm CST/2 pm EST. That’s today!! We’ll be talking a lot about all the various interesting issues around using social media at events… but as usual, we’ll also talk about anything else that’s on your mind. So come armed with serious questions or just drop in to kill some time and hang out with your peeps on Friday afternoons. Can’t wait to chat with you!

Last week, we mostly tried to figure out how to use our new CoverItLive chat platform… but the beauty of it is, you can actually replay the chat, as well as link it to Twitter without actually having the chat ON Twitter which we’re trying to avoid. We’ll continue to work out the kinks as we go! The embed below may not work until the chat is live, we’ll see how it goes.

January 15, 2010

Water Cooler Chat 1/15

By Maddie Grant

Join us for our Water Cooler chats every FRIDAY at 1 pm CST/2 pm EST. That’s today!! We’ll be talking a lot about all the various interesting issues around using social media at events… but as usual, we’ll also talk about anything else that’s on your mind. So come armed with serious questions or just drop in to kill some time and hang out with your peeps on Friday afternoons. Can’t wait to chat with you!

January 8, 2010

Water Cooler Chat 1/8

By Maddie Grant

Join us for our Water Cooler chats every FRIDAY at 1 pm CST/2 pm EST. That’s today!! We’ll be talking a lot about all the various interesting issues around using social media at events… but as usual, we’ll also talk about anything else that’s on your mind. So come armed with serious questions or just drop in to kill some time and hang out with your peeps on Friday afternoons. Can’t wait to chat with you!