Social Media continues to grow as a channel in the integrated Event Marketing mix. Any of a myriad of surveys and polls validates this trend, including one conducted by eMarketer, which notes 60% of the respondents planning to increase spend in Social Media in 2010. The confluence of the platforms and technologies available and the recession has, in short, driven Event Marketers to look at Social Media as an avenue to cost-effectively generate interest and demand for event portfolios.
Water Cooler Chat
Upcoming Events
Aug 18, 1:00 pm ET – Webinar (Beth Kanter)
The Networked Nonprofit – Using Social Media to Accomplish More With Less
July 27, 1:00 pm ET – Webinar
20 New Tech Tools for Meeting Planners, Attendees and Anyone Who Likes to Connect
Featured Members
Engage365 Blog
Guru on Deck at Vancouver – Scrolling on a Trackwheel (part 4)
Vanessa LaClair, CMP
Social Media: What Meeting Planners Need to Know
Sue Pelletier
20 Fantastic Content Ideas For Your Online Community
Richard Millington
Being an MPI Social Media Guru Isn’t Without Its Challenges (part 3)
Vanessa LaClair, CMP
The Power of Social Media: Making it Work for WEC Attendees (part 2)
Vanessa LaClair, CMP
Social Networking for Events and Tradeshows
Maddie Grant
13 Ways Linkedin Supports Event Marketing
Ian McGonnigal















