John Gibb

John S. Gibb is an event marketing & business development professional with over a decade of strategic experience that is recognized as visionary in the area of integrated marketing management, branding and marketing communications. Best known for his expertise in developing and executing revenue-enhancing promotional campaigns for companies of all sizes, his ability to apply a proven strategy of analytical marketing and process improvement has consistently delivered the results needed for success. John’s skills and efforts have a solid track record of driving annual revenue growth for an array of organizations, while cutting costs and maximizing the value of every dollar spent. John's biggest asset is his ability to deliver innovative marketing campaigns with measurable results on-time and on target. Working cross-functionally internally and externally makes John a valuable, reliable asset for any organization.

September 14, 2010

Social Media & Events Marketing Part II: Facebook

By John Gibb

To follow up on the recent LinkedIn post, Facebook is a social networking tool to consider and evaluate in the Event Marketing arsenal. Honestly, while I am not fully sold on it as a B2B and events medium – it strikes me as a site that has gone through one continued “identity crisis” after another – given its size it is an avenue to evaluate in developing your social media marketing strategy.

September 7, 2010

Social Media & Event Marketing Part IV: Video, Pictures, Presentations

By John Gibb

There are a myriad of other Social Media platforms that can be used in the course of Event Marketing; previous posts on LinkedIn, Facebook and Twitter were a look at the larger Social Media sites driven by community. There are also portals which provide plenty of opportunity to make your Event Marketing initiatives to viral – and which should be used to work hand-in-hand with the above sites – to build a well-rounded environment to attract and convert prospect and retain and engage attendees, enhancing your overall Event Marketing initiatives:

April 26, 2010

Social Media & Event Marketing in 2010: Engagement!

By John Gibb

Social Media continues to grow as a channel in the integrated Event Marketing mix. Any of a myriad of surveys and polls validates this trend, including one conducted by eMarketer, which notes 60% of the respondents planning to increase spend in Social Media in 2010. The confluence of the platforms and technologies available and the recession has, in short, driven Event Marketers to look at Social Media as an avenue to cost-effectively generate interest and demand for event portfolios.

February 14, 2010

Social Media & Event Marketing Part III: Twitter

By John Gibb

The latest craze in Social Media is, of course, Twitter. I’ve been asked (and have been known to offer unsolicited opinions…) on my take regarding Twitter for Events Marketing – in brief, it is that once the dust settles, Twitter will develop into an important medium for pre-event, on-site, and post-event marketing. The novelty of Twitter will wear off, people will cease Twittering about combing their hair, and businesses will utilize it as a key business marcom tool.