Jamie Notter

About Jamie Notter

I have a dual role: one as a consultant and speaker to associations, and one as the Executive Director of three small associations who are clients of MSP.

Is Twitter Serious?

By Jamie Notter

That was the topic of a lengthy conversation on the ASAE & The Center Executive Management listserver this past week. It revealed the usual concerns: it’s a waste of time, I don’t want to know what you had for lunch, I’m overloaded with communication as it is. But I was also pleased that so many people posted positively about it. That wouldn’t have happened just a few months ago, it seems. But I wanted to weigh in at the beginning, particularly about the whole “lunch” thing, so I wrote:

I think others have made the basic points about twitter–particularly the “try it before you judge it” message. I too thought it would be stupid when I first started using it (I felt the same way about blogs, but I couldn’t live without reading or writing blogs now). And thanks to Elizabeth for the props on the cable TV analogy.

But I do feel compelled to respond to the people who are somehow upset that their time is “wasted” by reading tweets about what people have for lunch, dinner, etc.

Is Your Organization Human Enough for Social Media?

By Jamie Notter

Social media can be overwhelming. There are so many tools, none of which you’ve used before, so you don’t have an intuitive sense of how they work, let alone if they are really helping you get the work of your organization done. And if you’ve gotten into these tools at all, you’ve probably noticed that they are not implemented in the same way as many other initiatives within your organization. You’re not sure who’s supposed to tweet or blog, and suddenly there are people outside of your staff who are saying things your staff used to say. On top of that, several different departments (IT, Marketing, Membership, Public Relations, Advocacy…) are all claiming ownership of this work. So even if you figure out the tools, the complexity of organizational implementation can be overwhelming.