The unfortunate product created by combining a struggling economy and face-to-face meetings has been a steady decline at tradeshows over the past 18 months. While this has increased the quality of the attendee, there’s still a large audience that your message is failing to reach. But down attendance is not synonymous with disinterest. In this climate, companies are being forced to send only individuals that are essential to their decision making process to events. Others simply opt out all together to alleviate the pinch. Still, there are a number of ways to market your brand to the face-to-face attendee and extend it to those who are missing.

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