In advance of my upcoming Social Networking Technology Best Practices Book & DVD on Twitter for Business (with co-authors Michelle Cullison and Nhat Pham) my team and I have researched well over 1200 Twitter tools. Many are candidly silly and useless – you could say the same for 50% of Twitter users! Many were unique ideas, which became interesting products – but unfortunately, as we’ve seen too often, interesting products will not make a profitable and thus sustainable company. In fact, many are developed by individuals and only a few weeks after their launch, are found to be broken or no longer available.
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