Thank God for analytics or I’d never be able to give you our top 5 articles at the mid-point of our 365 day journey. So if you’ve been blowing off your weekly reading due to Wimbledon, the World Cup or your own events, here are the top reads this year.

1. 7 Steps to Your Event’s Social Media Marketing Campaign
2. 25 Ways To Use Social Media For Your Next Event
3. 11 Lessons Learned: Social Media & Event Marketing
4. HOW TO: Use Foursquare for a Conference (or an Exhibit Booth)
5. 3 Reasons To Have Your Presenters Create Videos to Promote Their Session

Content Marketing Tip: As I have said before, if you want your content to rise to the top, try using a number in the title.

For the Engage365 overachievers, here’s this week’s learning opportunity…

• Harnessing the Power of Social Media Leaders: MPI’s Social Media Guru Program - Vanessa LaClair
• 5 Ways to Leverage Your Event Content - Jaime Romero
• Think Your Lurkers Aren’t Engaged? Think Again – Maggie McGary

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